Channel Manager On trade / HoReCa

Requirements:

• University degree in Economics, Organizational sciences or related sciences
• At least 3 years of experience in Sales or Marketing/Trade Marketing Department in multinational company
• Understanding of FMCG market
• Strong organizational and interpersonal skills
• Excellent negotiation skills
• Excellent knowledge of English language, both verbal and written
• PC literacy
• Good knowledge of numbers, good planning and attention to details, Excel skill
• Good communication and relationship building skills
• Driving license – B category, active driver with clear record

Main Tasks & Responsibilities:

• Drives the execution of the yearly On Trade Channel operation plan incorporating RTM and sales operation realities in the execution of the activities
• Runs processes that contribute to development of On Trade Channel Strategy
• Translates Category Portfolio and Brands Strategies in Channel Strategies
• Consolidates all budgeted activities in a 12-month commercial calendar ensuring all activities are in line with portfolio/brand and channel strategies. Efficiently allocates budgets.
• Develops and evaluates implementation of Picture of Success in the channel
• Leads the development of draft beer policy, merchandising standards and category management
• Develops On Trade Channel specific action plans, based on clear On Trade channel priorities, optimal brand/SKU mix per channel and POP consumer/shopper drivers
• Translates POP consumer / shopper drivers into relevant programs by channel
• Develops customer marketing programs based on strong consumer, category, and retailer insights
• Develops and controls implementation of asset strategy and On Trade channel relevant POP solutions
• Ensures that channel strategies and programs deliver OpCo profitability objectives
• Effective coordination between sales, marketing, SC and finance to develop profitability model and optimize profitability.
• Consistently deliver and evaluate all On Trade Channel activities by using ROI
• Runs weekly operating meetings with sales and marketing in order to ensure common understanding and execution of channel strategy and specific activities
• Responsible for sales force animation programs and incentives

Managerial:

• Strategic thinking
• Drive for extra mile
• Decision making

Personal characteristics:

• Action oriented
• Open minded
• Eager to learn & develop
• Energetic