Planning Executive

Strategy and Purpose

Brand and Innovation Planning Executive

British American Tobacco Serbia is looking for a Planning Executive.

ROLE POSITIONING AND OBJECTIVES

We are looking for a candidate to fill the position of Planning Executive in our office in Belgrade! We are seeking a highly analytical and detail-oriented professional who is passionate about demand planning, forecasting, and turning data into actionable business insights. The ideal candidate thrives in a dynamic, fast-paced environment, enjoys collaborating with cross-functional and regional teams, and has the ability to balance operational excellence with strategic thinking to drive business performance, forecast accuracy, and informed decision-making.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead the monthly demand forecasting cycle for assigned categories and markets, ensuring alignment with business objectives and planning timelines.
• Develop and maintain short- and long-term demand forecasts by incorporating market trends, competitive dynamics, and business scenarios.
• Consolidate, analyse, and interpret marketing, sales, and performance data to support strategic decision-making.
• Translate consumer, shopper, and trade insights into actionable recommendations that support planning, pricing, and commercial strategies.
• Collaborate closely with Finance, Trade Marketing, Brand, Activation, Supply Chain, and regional stakeholders to ensure forecast accuracy and business continuity.
• Manage forecasting and planning systems, ensuring data integrity, timely updates, and effective implementation of planning decisions.
• Monitor production, inventory, and delivery flows to identify and mitigate risks such as stock shortages, excess inventory, and write offs.
• Coordinate planning-related data requests and provide accurate, timely support to local and regional teams.
• Manage relationships with external market information providers, ensuring high-quality data, cost efficiency, and timely delivery of insights.
• Support scenario planning, KPI reporting, budget management, and compliance with internal standards, business continuity requirements, and regulatory frameworks.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor's degree in Economics, Statistics, Business Analytics, Supply Chain, Marketing, or a related field.
• 3-4 years of experience in Demand Planning, Market Research, Sales Planning, Trade Marketing, Business Intelligence, or a similar analytical role, preferably within the FMCG industry.
• Fluent English, both written and verbal.
• Advanced knowledge of Microsoft Excel, PowerPoint, and data analysis tools.
• Strong forecasting and analytical skills, with the ability to interpret sales, consumer, and market data and translate findings into business recommendations.
• Experience working with planning and forecasting systems such as Kinaxis, BPC, APO, or similar platforms.
• Strong understanding of demand planning processes, forecasting methodologies, and commercial planning principles.
• Excellent communication, presentation, stakeholder management, and influencing skills.
• Strong project management, organizational, and problem-solving capabilities, with high attention to detail.
• Collaborative, proactive, and adaptable mindset, with the ability to thrive in a fast-paced and dynamic business environment.